![]() There were 500 million monthly active users who spend on average 13 minutes a session on mobile. Tumblr boasts 250 million individual blogs on the network, and there are about 85 million posts a day. “I honestly didn’t realize they had that many hundreds of millions of users,” Kopec said. ![]() The user and engagement numbers, touted by Yahoo and Tumblr’s team throughout the conference, were key to convincing Kopec to bring up Tumblr at his next client meeting. Tumblr’s absence in that conversation could soon change. Simon Khalaf, senior vice president of publishing products at Yahoo, at Yahoo's first mobile developers' conference in New York on Aug. That’s what the client was on and that’s the top of mind for them.” David Kopec, a software engineer who attended Yahoo’s conference, said Tumblr had “never even been a part of the conversation” with his clients at Oak Snow Consulting. And it’s the home of viral sensations like “ Texts From Hillary.”īut it has struggled to be a part of developers' minds for content distribution. For example, pop entertainer Taylor Swift used her Tumblr blog in her takedown of Apple Music. ![]() Beyond fandom sites and small artistic communities, Tumblr has often been a platform for international conversations. Launched in 2007, Tumblr has grown - and wants to continue to develop - as a blogging network for creators. We have our own we have our partners and then we have the world.” “You cannot ignore the millions of folks that are creating phenomenal thought pieces and cool content. Unless someone wakes you up, you’re still connected to it,” Khalaf told International Business Times. All of a sudden you’re lost in that world. “The closest thing to Tumblr is television. Yahoo hopes the new tools will help attract more brands to it and, ultimately, to Tumblr, which is in a pitched battle for eyeballs with the likes of Google's YouTube and Pinterest, Facebook's Instagram and Facebook itself. The first app to use this feature is PicsArt, which let mobile users edit and upload photos. That means, just as you see a share to Facebook, Instagram, Snapchat, WhatsApp, Pinterest buttons on apps on your smartphone, content can now be shared directly onto the Tumblr network. On Wednesday, Yahoo ( NASDAQ: YHOO) announced that Tumblr will have in-app sharing via mobile. The company acquired Tumblr in 2013, and now, the $1.1 billion dollar deal could further pay off as Yahoo pushes content creation on desktop and on mobile. ![]() Social networks are now a major source of user-generated content, and Yahoo - the Sunnyvale, California-based desktop portal that under CEO Marissa Mayer is moving to emphasize mobile products and original content - is looking to get more out of its own. Ensuring that content is discovered and consumed is the more pressing issue facing Yahoo and other Web giants who need to find ways to get more eyeballs on the gigabytes of video, photos and posts that daily move through their ad-supported channels. NEW YORK - “Content is king,” said Simon Khalaf, Yahoo’s senior vice president of publishing products, onstage in front of an audience of app developers, marketers and coders at the Marriott Marquis in Times Square. Pictured: Simon Khalaf, Yahoo's senior vice president of publisher products announces Tumblr in-app sharing at Yahoo's first mobile developers conference in New York City, on Aug. Yahoo wants you to go beyond Facebook, Twitter and Pinterest and share from its social network. ![]()
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